I am currently in the middle of reading Al Gore’s book “The Assault on Reason”. The book is focused on the US but much of it relates Australia. A main point of discussion in the book is that you need money to win an election. Therefore an independent candidate in a small town is unlikely to become president because they need money to pay for advertising. The most likely to win an election are those who are already millionaires or can get companies to invest in them. The election campaign becomes about who has the best commercials and who can get the most airtime. Once in power, the government then has to pay the media for advertising space using taxpayer’s money.
I think that political parties should get to advertise for free. There should be a law that if a political party makes an advertisement then the opposite party also gets equal time for advertising. There should also be a set amount of political ads per day.
I think that it is important that people get more interested in politics and world issues. The majority of people would just watch the evening news and many would have trouble answering general questions. People need to be encouraged to watch more current affairs. There also need to be more interactivity. Devices such as Tivo and Apple TV allow TVs to be connected the internet to download movies. This technology should be extended to allow people to have real-time conversations as they watch a show. Some movies on Blu-Ray already allow this.
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